Print Ad for a New Programmable RC Transmitter for Modelers on a Budget

Category,

Spektrum DX6e Consumer Ad

Purpose: Underscore the incredible bang for the buck this transmitter delivered.

Target Audience: Experienced RC Aircraft Modelers Ages 14 and Up

Deployment: RC Enthusiast Magazines Such as Model Airplane News and Model Aviation

The DX6e was created to provide intermediate to expert RC pilots with a feature-packed, programmable transmitter (aka controller) that cost hundreds less than similarly equipped transmitters from the competition. The fact it was built around the most popular radio control technology in use added even more to its value. To drive this home, the features, benefits and price were written so they could function as the headline of the ad. This meant the use of short, punchy copy that could be creatively presented in large type and essentially “shout” the value proposition.