Purpose: Reinforce the authenticity of each RC vehicle with compelling backstories about the real-world cars they were modeled after.
Target Audience: Motorsport and Muscle Car Aficionados Ages 14 and Up
Deployment: Retail Hobby Stores
These realistic-looking RC cars were created to appeal to real-world (or full-scale) motorsport enthusiasts. The goal was to get them to see these products not as toys but drivable display models of their dream machines. To reinforce this, the backstory copy for each was written in the voice of someone who was just as passionate about the subject matter as they were.