Purpose: Underscore the incredible bang for the buck this transmitter delivered.
Target Audience: Experienced RC Aircraft Modelers Ages 14 and Up
Deployment: RC Enthusiast Magazines Such as Model Airplane News and Model Aviation
The DX6e was created to provide intermediate to expert RC pilots with a feature-packed, programmable transmitter (aka controller) that cost hundreds less than similarly equipped transmitters from the competition. The fact it was built around the most popular radio control technology in use added even more to its value. To drive this home, the features, benefits and price were written so they could function as the headline of the ad. This meant the use of short, punchy copy that could be creatively presented in large type and essentially “shout” the value proposition.